Idea pins are a thing nowīefore jumping into what the hottest topics will be this year, let’s take a quick look at a couple of super-cool Pinterest addition. Helpfully, the platform has been sharing super-detailed trend reports for the past few years, uncovering insights that have then proven to become real, tangible marketing trends for the following 12 months.įancy getting a sneak peek into what 2022 has in store for Pinterest and its Pinners? Our guide right here has got you covered. In a nutshell, if you work or are interested in social media marketing, then Pinterest should be on your radar. The vast majority – we are talking about 97%! – of the Pinterest searches, in fact, are unbranded, which gives small entrepreneurs plenty of opportunities to promote themselves. If you are a small business looking to break into a new market, then Pinterest might be exactly what you need to achieve this goal.

Just to give you an idea: over 400 million people were actively using this channel in 2021, every single month, with Germany, France and the UK being right in the top 5!īut there’s more. Pinterest is, without any doubt, one of the most popular and exciting social media platforms out there.

Pinterest business trends